La sensibilité aux marques: Marchés sans marques, marchés à marques

Name: La sensibilité aux marques: Marchés sans marques, marchés à marques
Brand: ORGANISATION
SKU: 9782708115194-G
Price: 6.89 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Jean-Noël Kapferer

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Description

Une étude de base sur la marque, son fonctionnement marché par marché, sa gestion concrète, montrant dans quelles situations l'acheteur devient plus ou moins sensible à la marque, comment créer ces situations, quelles fonctions il attend alors des marques, quel profil de marques y répond le mieux. ©Electre 2026

Product details

Binding:

Paperback

Number of Pages:

224

Release Date:

1992-10-01

Publication Date:

1992-10-01

Publisher:

ORGANISATION

Languages:

Published: French, Original: French

ISBN10:

2708115197

Weight:

300 g

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Condition

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Good

The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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