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Kapferer on Luxury

By Jean-Noël Kapferer

Product Image: Kapferer on Luxury

Kapferer on Luxury

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Description
In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many clients endanger the exclusivity factor and luxury experience. How fast should a firm grow and where in the world should it do so? How much volume should a brand sell? When does saturation occur? Jean-Noel Kapferer offers insights into how to address these questions and other conflicts unique to the luxury sector, along with strategies to support sustainable growth. "Kapferer on Luxury" offers a collection of carefully chosen new and popular essays by Jean-Noel Kapferer that address a specific issue relating to luxury growth. These include: sustaining the "luxury dream," the dependency on exclusivity, sustainable luxury, managing luxury brands within groups, artificiation (the process of transforming non-art into art) of luxury, and delocalization (sticking to local production).
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
240
Release Date:
2015-03-03
Publication Date:
2015-03-03
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
074947436X
ISBN13:
9780749474362
GPSR Manufacturer Reference:
[email protected]
Weight:
371 g
Height:
156 cm
Width:
234 cm
Thickness:
13 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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