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Guerrilla Marketing

Product Image: Guerrilla Marketing

Guerrilla Marketing

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Description
The book every small-business owner should own First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
384
Release Date:
2007-05-03
Publication Date:
2007-05-03
Publisher:
Little, Brown Book Group
Languages:
Original: English
ISBN10:
0749928115
ISBN13:
9780749928117
GPSR Manufacturer Reference:
Weight:
500 g
Height:
153 cm
Width:
245 cm
Thickness:
26 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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