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Services Management

By Jay Kandampully

Services Management

By Jay Kandampully

0 - Default Title
Description
For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
384
Release Date:
2013-11-01
Publication Date:
2024-06-03
Publisher:
Pearson
Languages:
Original: English
ISBN10:
1292042915
ISBN13:
9781292042916
GPSR Manufacturer Reference:
[email protected]
Weight:
950 g
Height:
216 cm
Width:
276 cm
Thickness:
21 cm
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