Martketing

Name: Martketing
Brand: LID Publishing
SKU: 9781910649862-V
Price: 1.53 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Javier Sanchez Lamelas

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Description

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. Martketing received 5 stars from the highly acclaimed book reviewer, Readers' Favorite

Product details

Binding:: Paperback
Languages:: Original: English
Number of Pages:: 224
Publisher:: LID Publishing
Publication Date:: 2016-08-30
Release Date:: 2016-10-25
ISBN / EAN:: 9781910649862
Weight:: 324 g
Dimensions:: 15/23/2 cm

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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