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Play Nice

By Jason Schreier

Product Image: Play Nice

Play Nice

By Jason Schreier

0 - Default Title
Description
A NEW YORK TIMES BESTSELLER AND AN NPR BEST BOOK OF 2024 From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich). For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.   But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning. Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.   
Product details
Edition:
1
Number of Pages:
384
Release Date:
2024-10-08
Publication Date:
2024-10-08
Publisher:
Hachette Book Group USA
Languages:
Original: English
ISBN10:
1538725428
ISBN13:
9781538725429
GPSR Manufacturer Reference:
[email protected]
Weight:
575 g
Height:
164 cm
Width:
238 cm
Thickness:
37 cm
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