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Reasserting the Disney Brand in the Streaming Era

By Jason Phillips

Reasserting the Disney Brand in the Streaming Era Media & Communication

Reasserting the Disney Brand in the Streaming Era

0 - Default Title
Description
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.
Product details
Edition:
1
Number of Pages:
150
Release Date:
2023-04-07
Publication Date:
2023-04-07
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032422351
ISBN13:
9781032422350
GPSR Manufacturer Reference:
[email protected]
Weight:
396 g
Height:
161 cm
Width:
240 cm
Thickness:
13 cm
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