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AI Marketing
By Liu Jason Yi
0 - Default Title
Description
In AI Marketing, Jason Y. Liu explores why the familiar "Marketing Funnel" has become a graveyard for companies in the age of intelligence. As AI takes over user judgment and attention becomes a scarce resource that can no longer be simply purchased, businesses must shift from a Traffic Economy to an Intent Economy.
This book is not a collection of abstract concepts but a "Growth Operating System" (Growth OS) designed for the next decade of business. It provides an architectural blueprint for the Autonomous Enterprise, built on three core pillars: The Content Engine: Transitioning from artisanal handcrafting to an industrial-scale "Content Factory" using the original Talk to Create workflow.
The Advertising Engine: Mastering the "Black Box" of algorithmic distribution through Signal Engineering and saturation testing.
The Private-Domain Engine: Deploying AI Agents as super-salespeople to eliminate decision friction and automate trust-building 24/7.
Featuring 12 specific AI Growth Playbooks derived from the practices of global giants like Amazon, Netflix, Coca-Cola, and Haier, this guide walks leaders through omnichannel dominance, GEO (Growth Engine Optimization), and the revolutionary shift toward A2A (Agent-to-Agent) Marketing.
Whether you are a CMO looking to become a Growth Architect or an entrepreneur building a "Unicorn of One," this book is your survival manual for the dawn of the intelligent civilization
Product details
Binding:
Paperback
Number of Pages:
478
Release Date:
2026-01-01
Publication Date:
2026-01-01
Publisher:
Jason Yi Liu
Languages:
Original:
English
ISBN10:
1996822160
ISBN13:
9781996822166
GPSR Manufacturer Reference:
Weight:
686 g
Height:
152 cm
Width:
229 cm
Thickness:
26 cm
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