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What Would Google Do?

By Jeff Jarvis

What Would Google Do? Media & Communication

What Would Google Do?

Only 1 item left in stock
Description
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
Product details
Edition:
1
Number of Pages:
272
Release Date:
2009-02-01
Publication Date:
2009-01-27
Publisher:
HarperCollins
Languages:
Original: English
ISBN10:
0061709719
ISBN13:
9780061709715
GPSR Manufacturer Reference:
[email protected]
Weight:
424 g
Height:
162 cm
Width:
237 cm
Thickness:
30 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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