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The Ultimate Marketing Engine

By John Jantsch

Product Image: The Ultimate Marketing Engine

The Ultimate Marketing Engine

Only 1 item left in stock
Description
A step-by-step system for creating customers and clients for life. In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: - Why strategy must come before tactics.- How to narrow your focus and choose only ideal customers.- Why no one wants what you sell - and what they actually want.- How to use story and narrative as the voice of strategy.- How to construct the perfect customer journey.- How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Product details
Binding:
Paperback
Number of Pages:
224
Release Date:
2021-09-21
Publication Date:
2021-09-21
Publisher:
HarperCollins Leadership
Languages:
Original: English
ISBN10:
1400224772
ISBN13:
9781400224777
GPSR Manufacturer Reference:
[email protected]
Weight:
206 g
Height:
137 cm
Width:
211 cm
Thickness:
17 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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