MKT MGT GEOGRAPHIC REMOTE INDUST CLUSTER

Name: MKT MGT GEOGRAPHIC REMOTE INDUST CLUSTER
Brand: World Scientific
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.

Product details

Edition:

illustrated

Number of Pages:

530

Release Date:

2013-02-07

Publication Date:

2012-11-27

Publisher:

World Scientific

Languages:

Original: English

ISBN10:

0521279585

ISBN13:

9789814383059

GPSR Manufacturer Reference:

[email protected]

Weight:

910 g

Height:

157 cm

Width:

235 cm

Thickness:

33 cm

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