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The Global Business Environment: Challenges and Responsibilities

By Janet Morrison

Product Image: The Global Business Environment: Challenges and Responsibilities

The Global Business Environment: Challenges and Responsibilities

By Janet Morrison

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Description
The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book's application to business. Enhanced by Janet Morrison's characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement. Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
486
Release Date:
2016-12-30
Publication Date:
2016-12-30
Publisher:
RED GLOBE PR
Languages:
Original: English
ISBN10:
1137483741
ISBN13:
9781137483744
Weight:
1240 g
Height:
189 cm
Width:
246 cm
Thickness:
25 cm
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