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The Pricing Puzzle

By Yang, Jan Y.

The Pricing Puzzle Law

The Pricing Puzzle

By Yang, Jan Y.

Only 1 item left in stock
Description
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
188
Release Date:
2020-08-25
Publication Date:
2020-08-25
Publisher:
Springer
Languages:
Original: English
ISBN10:
3030507769
ISBN13:
9783030507763
GPSR Manufacturer Reference:
[email protected]
Weight:
295 g
Height:
155 cm
Width:
235 cm
Thickness:
11 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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