A Social Strategy: How We Profit from Social Media

Name: A Social Strategy: How We Profit from Social Media
Brand: Princeton Univers. Press
SKU: 9780691169262-G
Price: 1.49 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Piskorski, Mikolaj Jan

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Description

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 288
Release Date:: 2016-02-23
Publication Date:: 2016-02-23
Publisher:: Princeton Univers. Press
Languages:: Published: English, Original: English
ISBN10:: 0691169268
Weight:: 454 g
Height:: 23.3 cm
Width:: 15.2 cm
Thickness:: 2.5 cm

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