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A Social Strategy

By Piskorski, Mikolaj Jan

A Social Strategy Law

A Social Strategy

0 - Used - good
Description
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2016-02-23
Publication Date:
2016-02-23
Publisher:
Princeton University Press
Languages:
Original: English
ISBN10:
0691169268
ISBN13:
9780691169262
Weight:
454 g
Height:
155 cm
Width:
235 cm
Thickness:
24 cm
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