A Technique for Producing Ideas

Name: A Technique for Producing Ideas
Brand: McGraw-Hill Education - Europe
SKU: 9780071410946-V
Price: 7.47 EUR
Availability: InStock
Rating: 5 (1 reviews)

Only 2 items left in stock

Description

A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

64

Release Date:

2003-02-11

Publication Date:

2003-03-16

Publisher:

McGraw-Hill Education - Europe

Languages:

Original: English

ISBN10:

0071410945

ISBN13:

9780071410946

GPSR Manufacturer Reference:

[email protected]

Weight:

75 g

Height:

128 cm

Width:

177 cm

Thickness:

7 cm

Buy on Amazon

Condition

Show less

Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

Used - very good €7,47

Available immediately

€7,47

Incl. VAT, plus shipping costs

Only 2 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€7,47