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Driving from Japan

By Wanda James

Product Image: Driving from Japan

Driving from Japan

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Description
This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.
Product details
Binding:
Paperback
Number of Pages:
322
Release Date:
2007-02-07
Publication Date:
2007-02-07
Publisher:
McFarland
Languages:
Original: English
ISBN10:
0786431164
ISBN13:
9780786431168
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
18
Weight:
608 g
Height:
178 cm
Width:
254 cm
Thickness:
17 cm
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