Placeholder text

Go to cart

UX Strategy: How to Devise Innovative Digital Products that People Want

By Jaime Levy

UX Strategy: How to Devise Innovative Digital Products that People Want Business, Finance & Career

UX Strategy: How to Devise Innovative Digital Products that People Want

Only 5 items left in stock
Description
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. * Define and validate your target users through provisional personas and customer discovery techniques * Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value * Focus your team on the primary utility and business model of your product by running structured experiments using prototypes * Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
298
Release Date:
2015-06-01
Publication Date:
2015-06-01
Publisher:
O'Reilly Media
Languages:
Published: English, Original: English
ISBN10:
1449372864
ISBN13:
9781449372866
Weight:
426 g
Height:
22.8 cm
Width:
15.2 cm
Thickness:
1.9 cm
Buy on Amazon

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€8,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 5 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€8,49