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Does Marketing Need Reform?

By Sheth, Jagdish N

Does Marketing Need Reform?

By Sheth, Jagdish N

0 - Default Title
Description
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
Product details
Edition:
illustrated
Number of Pages:
362
Release Date:
2006-02-01
Publication Date:
2006-02-15
Publisher:
Routledge
Languages:
Original: English
ISBN10:
076561698X
ISBN13:
9780765616982
Weight:
876 g
Height:
183 cm
Width:
260 cm
Thickness:
24 cm
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