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Digital Consumer Behavior

By Sheth, Jagdish N.

Digital Consumer Behavior

By Sheth, Jagdish N.

0 - Default Title
Description
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
Product details
Edition:
1
Number of Pages:
256
Release Date:
2026-01-29
Publication Date:
2026-02-24
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032573708
ISBN13:
9781032573700
GPSR Manufacturer Reference:
[email protected]
Weight:
627 g
Height:
175 cm
Width:
250 cm
Thickness:
18 cm
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