Placeholder text

Go to cart

Z.E.R.O.: Zero Paid Media as the New Marketing Model

By Joseph Jaffe

Z.E.R.O.: Zero Paid Media as the New Marketing Model Law

Z.E.R.O.: Zero Paid Media as the New Marketing Model

0 - Default Title
Description
The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero.
Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.
The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework:* Zealots* Entrepreneurship* Retention* Owned Assets
Product details
Edition:
1
Number of Pages:
288
Release Date:
2013-11-19
Publication Date:
2013-10-07
Publisher:
WILEY
Languages:
Original: English
ISBN10:
1118801156
ISBN13:
9781118801154
Weight:
486 g
Height:
159 cm
Width:
236 cm
Thickness:
30 cm
Buy on Amazon
Currently sold out