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Strategic Orientations and Innovativeness of Multinational Corporations

By Nele Jacobs

Strategic Orientations and Innovativeness of Multinational Corporations Law

Strategic Orientations and Innovativeness of Multinational Corporations

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Description
Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs.
In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.
Product details
Binding:
Paperback
Number of Pages:
228
Release Date:
2025-07-31
Publication Date:
2025-07-31
Publisher:
Springer Gabler
Languages:
Original: English
ISBN10:
3658490187
ISBN13:
9783658490188
GPSR Manufacturer Reference:
[email protected]
Weight:
301 g
Height:
148 cm
Width:
210 cm
Thickness:
13 cm
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