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The Fourth P

By Jacob Jacoby

The Fourth P Law

The Fourth P

By Jacob Jacoby

0 - Default Title
Description
The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two components interact with one another and shape consumer perceptions and behaviors. By combining theory with practical insights, Jacoby illustrates how advertising and personal selling create a cohesive approach to driving customer engagement and sales. The book also explores the psychological mechanisms behind consumer responses to advertising campaigns and personal selling efforts, offering valuable insights for marketers looking to refine their strategies. A vital read for professionals in marketing and sales, this book provides a deep understanding of the importance of communication in building brand loyalty and influencing purchasing decisions.
Product details
Number of Pages:
432
Release Date:
2025-08-05
Publication Date:
2025-08-05
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636515819
ISBN13:
9781636515816
GPSR Manufacturer Reference:
[email protected]
Weight:
773 g
Height:
157 cm
Width:
235 cm
Thickness:
28 cm
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