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Pre-decision Information Accessing and Behavioral Process Technology (BPT)

By Jacob Jacoby

Pre-decision Information Accessing and Behavioral Process Technology (BPT) Law

Pre-decision Information Accessing and Behavioral Process Technology (BPT)

By Jacob Jacoby

0 - Default Title
Description
Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes by which consumers access and interpret information before making decisions. This book introduces the concept of Behavioral Process Technology (BPT), a framework that highlights the mental and behavioral strategies consumers use to evaluate choices in an increasingly information-rich world. Jacoby delves into how individuals process pre-decision information, the role of cognitive biases, and the impact of external influences on decision-making. By blending psychological theories with practical marketing applications, Jacoby explores how BPT can be leveraged to improve marketing strategies and enhance consumer engagement. This book offers valuable insights into the cognitive mechanisms at play in decision-making processes and provides marketers with the tools to better understand and influence consumer choices. Essential reading for marketing professionals and behavioral scientists, Pre-decision Information Accessing and BPT deepens our understanding of pre-purchase consumer behavior.
Product details
Number of Pages:
618
Release Date:
2025-08-05
Publication Date:
2025-08-05
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636515835
ISBN13:
9781636515830
GPSR Manufacturer Reference:
[email protected]
Weight:
1033 g
Height:
157 cm
Width:
235 cm
Thickness:
37 cm
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