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Methods and Measures

By Jacob Jacoby

Methods and Measures Law

Methods and Measures

By Jacob Jacoby

0 - Default Title
Description
Methods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential research on the methodologies and measurement techniques used in consumer behavior studies. This book provides readers with in-depth insights into the tools and approaches Jacoby employed in his groundbreaking work, ranging from experimental designs to survey techniques and statistical analysis methods. Jacoby's expertise in behavioral science is showcased through a collection of papers that highlight the evolution of consumer research and its impact on marketing practices. By blending theoretical frameworks with practical research methodologies, Jacoby offers valuable lessons for both novice and seasoned researchers looking to deepen their understanding of consumer behavior measurement. The book serves as an essential resource for scholars, marketing professionals, and researchers interested in refining their methodologies and applying them to modern marketing challenges. Methods and Measures offers a timeless foundation for anyone involved in the study of consumer behavior, marketing research, or behavioral science.
Product details
Number of Pages:
278
Release Date:
2025-08-05
Publication Date:
2025-08-05
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636515894
ISBN13:
9781636515892
GPSR Manufacturer Reference:
[email protected]
Weight:
557 g
Height:
157 cm
Width:
235 cm
Thickness:
20 cm
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