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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

By Jacob Jacoby

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 Law

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

By Jacob Jacoby

0 - Default Title
Description
Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby delves deeper into the legal frameworks that impact consumer choices in the marketplace. Building on the first book, this one explores advanced legal topics such as antitrust laws, privacy regulations, and the ethical considerations that arise in marketing and consumer behavior. Jacoby examines how these legal elements influence consumers' perceptions of fairness, trust, and transparency in the purchasing process. He also analyzes how marketers must adapt their strategies to comply with evolving legal standards and consumer protection laws. With a focus on case studies and real-world examples, Jacoby highlights the practical implications of legal considerations in consumer decision-making, offering invaluable insights for both marketers and legal professionals. This book is a crucial resource for understanding the complexities of law and consumer behavior, equipping readers with the knowledge to navigate the legal landscape of modern marketing.
Product details
Number of Pages:
294
Release Date:
2025-08-05
Publication Date:
2025-08-05
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636515878
ISBN13:
9781636515878
GPSR Manufacturer Reference:
[email protected]
Weight:
580 g
Height:
157 cm
Width:
235 cm
Thickness:
20 cm
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