Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

Name: Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
Brand: Vibrant Publishers
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jacob Jacoby

0 - Default Title

Description

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby delves deeper into the legal frameworks that impact consumer choices in the marketplace. Building on the first book, this one explores advanced legal topics such as antitrust laws, privacy regulations, and the ethical considerations that arise in marketing and consumer behavior. Jacoby examines how these legal elements influence consumers' perceptions of fairness, trust, and transparency in the purchasing process. He also analyzes how marketers must adapt their strategies to comply with evolving legal standards and consumer protection laws. With a focus on case studies and real-world examples, Jacoby highlights the practical implications of legal considerations in consumer decision-making, offering invaluable insights for both marketers and legal professionals. This book is a crucial resource for understanding the complexities of law and consumer behavior, equipping readers with the knowledge to navigate the legal landscape of modern marketing.

Product details

Binding:

Paperback

Number of Pages:

294

Release Date:

2025-08-05

Publication Date:

2025-08-05

Publisher:

Vibrant Publishers

Languages:

Original: English

ISBN10:

163651586X

ISBN13:

9781636515861

GPSR Manufacturer Reference:

[email protected]

Weight:

429 g

Height:

152 cm

Width:

229 cm

Thickness:

16 cm

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