Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1

Name: Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1
Brand: Vibrant Publishers
Availability: OutOfStock
Rating: 5 (1 reviews)

By Jacob Jacoby

0 - Default Title

Description

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by Jacob Jacoby explores the intersection of law and consumer behavior, offering a detailed examination of how legal frameworks influence consumer decisions. In this first part of the series, Jacoby investigates the legal issues that shape purchasing choices, such as consumer protection laws, deceptive advertising, and the regulation of product claims. He also analyzes how legal considerations impact marketers' strategies and how consumers' perceptions of legality and fairness affect their purchasing behavior. By integrating legal theory with behavioral psychology, Jacoby provides a comprehensive understanding of the legal landscape that governs consumer decisions. This book is essential for marketers, legal professionals, and behavioral researchers who want to understand the complex relationship between law, consumer behavior, and marketing strategies. With its practical insights, Legal Considerations offers a unique perspective on how to navigate the legal environment in marketing and consumer decision-making.

Product details

Number of Pages:

296

Release Date:

2025-08-05

Publication Date:

2025-08-05

Publisher:

Vibrant Publishers

Languages:

Original: English

ISBN10:

1636515851

ISBN13:

9781636515854

GPSR Manufacturer Reference:

[email protected]

Weight:

582 g

Height:

157 cm

Width:

235 cm

Thickness:

21 cm

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