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Mastering Fashion Marketing

By Tim Jackson

Product Image: Mastering Fashion Marketing

Mastering Fashion Marketing

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Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
396
Release Date:
2008-12-22
Publication Date:
2008-12-22
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
140391902X
ISBN13:
9781403919021
GPSR Manufacturer Reference:
[email protected]
Weight:
600 g
Height:
156 cm
Width:
234 cm
Thickness:
21 cm
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