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Jack Trout on Strategy

By Jack Trout

Product Image: Jack Trout on Strategy

Jack Trout on Strategy

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Description
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy: - Is an ideal introduction to the thinking of one of the century's most influential marketing innovators - Explores Trout's major themes, including survival, perception, differentiation, and more - Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
176
Release Date:
2015-04-10
Publication Date:
2015-04-10
Publisher:
McGraw Hill LLC
Languages:
Original: English
ISBN10:
1259589625
ISBN13:
9781259589621
Weight:
186 g
Height:
126 cm
Width:
197 cm
Thickness:
15 cm
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