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Introduction to Qualitative Research Methods

By Taylor, Steven J

Product Image: Introduction to Qualitative Research Methods

Introduction to Qualitative Research Methods

Only 1 item left in stock
Description
EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS. YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.
Product details
Edition:
4
Number of Pages:
416
Release Date:
2016-02-26
Publication Date:
2015-10-19
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118767217
ISBN13:
9781118767214
GPSR Manufacturer Reference:
[email protected]
Weight:
703 g
Height:
160 cm
Width:
236 cm
Thickness:
30 cm
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