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Digitizing The Customer Journey
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Description
Stephen J. Wright, CEO, COO, and CIO at numerous multinational companies, provides many examples from various types of industries and gives clear steps how to get started, as well as making major arguments for the effectiveness of this type of change in any business-to-consumer company. You will get the answers to the following questions: ¿ What are some of the ways technology has brought change to the economy? ¿ What is a customer journey? ¿ What are the three most important processes in every business? ¿ Why is a business that has digitized its processes likely to do better than one that hasn’t? ¿ What are the best ways you can use technology to digitize the customer journey? ¿ What is a circular economy?
Product details
Number of Pages:
124
Release Date:
2019-07-31
Publication Date:
2019-07-31
Publisher:
Bluetrees gmbh
Languages:
Original:
English
ISBN10:
3952512648
ISBN13:
9783952512647
GPSR Manufacturer Reference:
Weight:
297 g
Height:
145 cm
Width:
222 cm
Thickness:
11 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€1,63