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The Power of Trust

By Sucher, Sandra J.

The Power of Trust Business, Finance & Career

The Power of Trust

Only 1 item left in stock
Description
A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be.   Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted. Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.
Product details
Edition:
1
Number of Pages:
304
Release Date:
2021-07-06
Publication Date:
2021-07-06
Publisher:
PublicAffairs
Languages:
Original: English
ISBN10:
1541756673
ISBN13:
9781541756670
GPSR Manufacturer Reference:
[email protected]
Weight:
510 g
Height:
163 cm
Width:
246 cm
Thickness:
35 cm

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