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Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
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Product details
Binding:
Paperback
Number of Pages:
272
Release Date:
2004-11-23
Publication Date:
2004-11-23
Publisher:
Palgrave MacMillan
Languages:
Published:
English
ISBN10:
1349523569
Weight:
320 g
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