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Preface to Marketing Management

By Peter, J Paul, Paul Peter J

Preface to Marketing Management

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Description
Preface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum, where the students are required to purchase several texts.
Product details
Binding:
Paperback
Edition:
10
Number of Pages:
254
Release Date:
2005-01-01
Publication Date:
2005-02-08
Publisher:
Irwin/McGraw-Hill
Languages:
Original: English
ISBN10:
007296216X
ISBN13:
9780072962161
Weight:
499 g
Height:
206 cm
Width:
253 cm
Thickness:
10 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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