Bit by Bit

Name: Bit by Bit
Brand: Princeton Univers. Press
SKU: 9780691158648-V
Price: 21.49 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Salganik, Matthew J.

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Description

In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods¿a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media.

Product details

Edition:: illustrated
Languages:: Original: English
Number of Pages:: 448
Publisher:: Princeton Univers. Press
Publication Date:: 2018-01-31
Release Date:: 2017-12-05
ISBN / EAN:: 9780691158648
Weight:: 1025 g
Dimensions:: 19/24/4 cm

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