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The Political Marketing Game

By J. Lees-Marshment

The Political Marketing Game Law

The Political Marketing Game

0 - Default Title
Description
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
272
Release Date:
2011-01-01
Publication Date:
2011-01-01
Publisher:
Palgrave Macmillan UK
Languages:
Original: English
ISBN10:
1349359440
ISBN13:
9781349359448
GPSR Manufacturer Reference:
[email protected]
Weight:
346 g
Height:
140 cm
Width:
216 cm
Thickness:
15 cm
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