Analyzing Decision Making

Name: Analyzing Decision Making
Brand: Sage Publications, Inc
SKU: 9780803927575-V
Availability: OutOfStock
Rating: 5 (1 reviews)

By Louviere, Jordan J.

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Description

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

98

Release Date:

1988-03-01

Publication Date:

1988-03-01

Publisher:

Sage Publications, Inc

Languages:

Original: English

ISBN10:

0803927576

ISBN13:

9780803927575

GPSR Manufacturer Reference:

[email protected]

Weight:

135 g

Height:

140 cm

Width:

216 cm

Thickness:

6 cm

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