Placeholder text
The New Customer Experience Management
Only 1 item left in stock
Description
Empowered by the boom in data availability and analytics, future-ready companies will offer their customers proactive personalized post-sales service and reap tangible benefits, including higher customer satisfaction and retention and less negative word of mouth - leading to increased sales and customer lifetime value. As the stories in this book demonstrate, companies like Amazon, Adobe, Garmin, and Liberty Global are leading the way, but companies do not have to be global giants to capitalize on the techniques presented in this guide. To excel at customer experience (CX) management, companies need to implement the best customer feedback and data collection and management practices, develop state-of-the-art analytical models, and have the willingness to act.
This book's strong vision and actionable roadmap, illustrated with real-life success stories, make this a compelling read for CX and customer analytics leaders, practitioners, and students alike.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
150
Release Date:
2022-11-11
Publication Date:
2022-11-11
Publisher:
Routledge
Languages:
Original:
English
ISBN10:
1032313412
ISBN13:
9781032313412
GPSR Manufacturer Reference:
Weight:
228 g
Height:
152 cm
Width:
229 cm
Thickness:
8 cm
Condition
Show more
Show less
Show more
Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€36,47