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Customer Loyalty and Supply Chain Management

By Ivan Russo

Customer Loyalty and Supply Chain Management

By Ivan Russo

0 - Default Title
Description
Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literature. This book fills the gap, drawing a connection between marketing and supply chain literature in order to provide a holistic picture of the customer loyalty framework. It examines how to enhance loyalty, such as value, satisfaction, inventory management, distribution chnnel and so forth, to provide a clear picture of B2B supply chain loyalty.
Product details
Edition:
1
Number of Pages:
144
Release Date:
2017-08-15
Publication Date:
2017-08-07
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138060844
ISBN13:
9781138060845
GPSR Manufacturer Reference:
[email protected]
Weight:
388 g
Height:
161 cm
Width:
240 cm
Thickness:
13 cm
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