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Dynamic Identities : How to Create a Living Brand

By Irene van Nes

Dynamic Identities : How to Create a Living Brand Business, Finance & Career

Dynamic Identities : How to Create a Living Brand

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Description
This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time. Corporate identity is one of the major in graphic design - and branding and dynamic identities are the latest trends in that field. Dynamic Identities is the first BIS Publishers book to cover the topic. The book offers a systematic process for creating living brand identities and gives the reader a wealth of examples, describing international identities that were built on the systems discussed. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
223
Release Date:
2013-12-31
Publication Date:
2013-09-02
Publisher:
BIS Publishers bv
Languages:
Original: English
ISBN10:
9063693397
ISBN13:
9789063693398
Weight:
900 g
Height:
215 cm
Width:
251 cm
Thickness:
20 cm
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