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Developing a Market Orientation

Product Image: Developing a Market Orientation

Developing a Market Orientation

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Description
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.
This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
330
Release Date:
1999-05-18
Publication Date:
1999-04-13
Publisher:
Sage Publications, Inc
Languages:
Original: English
ISBN10:
0761916938
ISBN13:
9780761916932
GPSR Manufacturer Reference:
[email protected]
Weight:
480 g
Height:
152 cm
Width:
229 cm
Thickness:
18 cm
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