Developing a Market Orientation

Name: Developing a Market Orientation
Brand: Sage Publications, Inc
Availability: OutOfStock
Rating: 5 (1 reviews)

0 - Used - good

Description

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications.
This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 330
Publisher:: Sage Publications, Inc
Publication Date:: 1999-04-13
Release Date:: 1999-05-18
ISBN / EAN:: 9780761916932
Weight:: 480 g
Dimensions:: 15/23/2 cm
GPSR Manufacturer Reference:: [email protected]

Buy on Amazon

Currently sold out

Add to Wishlist