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When Clothes Become Fashion

By Ingrid Loschek

When Clothes Become Fashion Social Sciences

When Clothes Become Fashion

By Ingrid Loschek

0 - Default Title
Description
When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also economically relevant relying on an intricate network of manufacture, marketing and retail. Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike. When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the system of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.
Product details
Edition:
illustrated
Number of Pages:
254
Release Date:
2009-09-29
Publication Date:
2009-08-01
Publisher:
Berg 3PL
Languages:
Original: English
ISBN10:
1847883672
ISBN13:
9781847883674
GPSR Manufacturer Reference:
[email protected]
Weight:
549 g
Height:
161 cm
Width:
240 cm
Thickness:
18 cm
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