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Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations

By Ilya Katsov

Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations Business, Finance & Career

Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations

Only 1 item left in stock
Description
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. "A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing." -Ali Bouhouch, CTO, Sephora Americas "It is a must-read for both data scientists and marketing officers-even better if they read it together." -Andrey Sebrant, Director of Strategic Marketing, Yandex "The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time." -Victoria Livschitz, founder and CTO, Grid Dynamics
Product details
Binding:
Paperback
Number of Pages:
508
Release Date:
2017-12-01
Publication Date:
2017-12-01
Publisher:
Grid Dynamics
Languages:
Published: English, Original: English
ISBN10:
0692142606
GPSR Manufacturer Reference:
[email protected]
Weight:
732 g
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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