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The Keystone Advantage

By Marco Iansiti

Product Image: The Keystone Advantage

The Keystone Advantage

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Description
Leveraging the power of business networks for success. Whether it sells computers, clothing, or cars, your firm's fate is increasingly linked to that of many other firms, all of which must collaborate effectively in order for each to thrive. This phenomenon has changed the basis of competition from battle between firms to battles between networks of firms--and more than ever before, success depends on managing assets your company doesn't own. In The Keystone Advantage, Marco Iansiti and Roy Levien offer a new lens for understanding how these ubiquitous and complex business networks behave and explore the implications for strategy formulation, innovation, and operations management. Iansiti and Levien argue that biological ecosystems provide a powerful analogy to the functioning of business networks. Just as "keystone species" in nature play central roles in their ecosystems, companies such as Walmart, Microsoft, and Li & Fung deploy "keystone strategies" to actively shape and regulate the workings of their business ecosystems--dramatically improving their own performance in the process. Iansiti and Levien argue that the best keystones simplify the challenge of connecting a very large and distributed network of companies to their customers and provide "platforms" that other firms can leverage to increase productivity, enhance stability, and spur innovation. Drawing from more than ten years of research and practical experience across a range of industries, the authors identify three specific roles that firms play within business ecosystems: keystone, dominator, and niche. The book lays out a framework any firm can use to assess the characteristics of its own ecosystem, reevaluate its technology and operations strategy, and formulate specific tactics for gaining sustainable competitive advantage. Practical and insightful, The Keystone Advantage will help leaders, managers, and policy makers to understand, analyze, and successful execute strategy in today's networked environments.
Product details
Edition:
1
Number of Pages:
272
Release Date:
2004-08-25
Publication Date:
2004-08-25
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1591393078
ISBN13:
9781591393078
Weight:
572 g
Height:
164 cm
Width:
240 cm
Thickness:
26 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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