Impacts of AI-Generated Content on Brand Reputation

Name: Impacts of AI-Generated Content on Brand Reputation
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Zahid Hussain

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Description

As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to brand reputation. Biased and impersonal AI-generated messages can erode consumer trust and lead to public backlash. At the same time, brands that skillfully integrate AI can enhance personalization and engagement. Understanding the potential impacts both positive and negative of AI-generated content is crucial for organizations seeking to maintain authenticity and protect their reputations in an increasingly automated digital landscape. Impacts of AI-Generated Content on Brand Reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.

Product details

Binding:: Paperback
Number of Pages:: 450
Release Date:: 2025-06-20
Publication Date:: 2025-06-13
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798337343280
GPSR Manufacturer Reference:: [email protected]
Weight:: 840 g
Height:: 178 cm
Width:: 254 cm
Thickness:: 24 cm

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