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Weird & Normal
By James Hurst
0 - Default Title
Description
Across two front covers that meet in the middle, James Hurst - Creative Director, musician, and educator - explores how we can use design to make sense of a rapidly converging world. Side A (Weird the Normal) celebrates the bold misfits and imaginative thinkers who turn everyday norms inside out - from toilet paper brands to tech startups. Side B (Normal the Weird) examines what happens when the unconventional becomes ordinary: when robotaxis break social rules, or when AI aesthetics flatten originality into sameness.
Threaded with cultural analysis, personal stories, and creative provocations, this book invites readers to think like designers in a post-AI age - to see pattern as poetry, mistakes as meaning, and weirdness as a superpower.
Part essay collection, part field manual, Weird the Normal / Normal the Weird is not a book about machines. It's a book about being human - about how we adapt, remix, and redesign our world when the boundaries between real and artificial, beautiful and banal, begin to blur.
Product details
Binding:
Paperback
Number of Pages:
156
Release Date:
2025-10-14
Publication Date:
2025-10-14
Publisher:
Lulu.com
Languages:
Original:
English
ISBN10:
1326061992
ISBN13:
9781326061999
GPSR Manufacturer Reference:
Weight:
237 g
Height:
152 cm
Width:
229 cm
Thickness:
9 cm
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