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Social Selling

By Tim Hughes

Product Image: Social Selling

Social Selling

Only 1 item left in stock
Description
As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms. Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors, and SMEs who want to embrace the power of social selling in their organisation. The book is also supported by eight bonus 'how-to' articles, giving more depth on how to run the processes discussed in the book.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
208
Release Date:
2016-07-03
Publication Date:
2016-07-03
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749478012
ISBN13:
9780749478018
GPSR Manufacturer Reference:
[email protected]
Weight:
324 g
Height:
156 cm
Width:
234 cm
Thickness:
11 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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