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Buzzmarketing

By Mark Hughes

Product Image: Buzzmarketing

Buzzmarketing

Only 1 item left in stock
Description
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
258
Release Date:
2008-04-29
Publication Date:
2008-04-29
Publisher:
Penguin Publishing Group
Languages:
Original: English
ISBN10:
1591842131
ISBN13:
9781591842132
Weight:
365 g
Height:
140 cm
Width:
214 cm
Thickness:
15 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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