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Consumer Packaging Strategy

Consumer Packaging Strategy Business, Finance & Career

Consumer Packaging Strategy

0 - Default Title
Description
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
166
Release Date:
2024-10-08
Publication Date:
2024-10-08
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032324031
ISBN13:
9781032324036
GPSR Manufacturer Reference:
Weight:
263 g
Height:
156 cm
Width:
234 cm
Thickness:
9 cm
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