Consumer Packaging Strategy

Name: Consumer Packaging Strategy
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Huda Khan

0 - Default Title

Description

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

166

Release Date:

2024-10-08

Publication Date:

2024-10-08

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032324031

ISBN13:

9781032324036

GPSR Manufacturer Reference:

[email protected]

Weight:

263 g

Height:

156 cm

Width:

234 cm

Thickness:

9 cm

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